Summary
BIRMINGHAM confectionery and soft drink giant Cadbury Schweppes has had to apologise after a treasure hunt stunt led to people turning up at a cemetery with forks, shovels and spades.
The Bournville company launched a treasure hunt across 23 American cities to promote its Dr Pepper drink, promising up to pounds 760,000 to anyone who found one of its hidden gold coins.See the full content of this document
Extract
Cadbury Sorry After Cemetery Stunt Blunder
But the idea backfired in Boston...
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