Kit-Kat? Give Us a Break

Summary


IN recent decades, the owners of sports stadia in the United States have found it worthwhile to subsidise costs by accepting corporate sponsorship.

This trend began in the 1970s but accelerated greatly in the 1990s, and has led to sponsors' names being affixed to both established stadiums and new ones.

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Extract


Kit-Kat? Give Us a Break

The phenomenon has since spread worldwide and has hit Bri...

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