You've Been Ad ; Gamers Are Targeted by Live Adverts

Sunday Mercury › December 13, 2009

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Summary

BIG businesses are targeting unwitting computer gamers - by beaming live advertising direct into kids' games.

Last week players of top-selling footy game Pro-Evolution Soccer 2010 were stunned to spot sneaky ads for TV coverage of Saturday's Premiership clash between Manchester United and Aston Villa.

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You've Been Ad ; Gamers Are Targeted by Live Adverts

The ads, from satellite sports channel ESPN, appeared on the advertising hoardings around the pitch at the stadia featured in the game, and were flashed up ...

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